Young Indians are building one of the world’s largest entertainment digital media

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Journalism has become a preferred field among youngsters now. The independent nature of the profession and a chance to cover stories from different perspectives is what excites everybody. The Envoy Web is a platform started by two Indian aspirers, Anweshak Tejendra and Prabal Sharma, when they realized the idea carries massive potential.

Anweshak Tejendra, the editor-in-chief of The Envoy Web told us about how it all started. He said, “It began as a blog while we were studying Multimedia Journalism at the University of Westminster. However, we soon realized the massive potential behind the idea. After graduating in September 2019, we started focusing more on transforming it into a full-fledged publication. Me and Prabal Sharma, my classmate from Westminster, co-founded The Envoy Web as a publication at the start of the year. We have received a great response from viewers, as well as actors, but we realize it is only a start.“

The Envoy Web is a digital entertainment platform that focus majorly on Netflix, Amazon prime video, TVF and other platforms. “The Envoy Web is a web entertainment journalism platform. There are countless entertainment publications out there, some quite well-established, but they only extensively cover Bollywood. There was a massive gap in digital entertainment, which we decided to seize. We look to provide high quality news, reviews, features, listicles and more, related to streaming platforms such as Netflix, Amazon Prime Video and TVF, as well as other forms of entertainment that dwell on the internet“, said Anweshak.

A huge shift to digital media has been witnessed in India from last few years. And the content creation has gone through a versatile chain for being noticed in digital world. It becomes important to cover entertainment industry and especially the one which is evolving and what it has to offer. Since lot of websites has been launched to provide entertainment news, on asking how The Envoy Web is different from others, Anweshak said, “It Is the idea and technology that sets us apart. We have few competitors for what we cover, which has helped us grow very quickly. We do not usually clash with the entertainment publications that have existed for more than a decade because their focus is on the conventional theatrical films. In all honesty, the digital publishing standards in India are not the highest. We have heavily researched the patterns from abroad to ensure the best practices for The envoy web, both in terms of editorial efficiency and technology used to publish on the internet.“

Photo: Sushant Singh Rajput/Facebook

The website recently reached a milestone of 50,000 readers and now is nearly to cross 70,000. “We are up to 70 thousand monthly readers. Now that we have a strong presence, the aim is to grow rapidly and became one of the top entertainment websites not only in the country but worldwide.“ Recently, the death of Indian actor Sushant Singh Rajput made lot of headlines in the country and uncovered how mainstream media channels putting credibility on stake to top the race of TRP(Television Rating Point). Anweshak shared his opinion and said, “The basic principles of journalism require you to be neutral  and only report the facts unless specifically stated as ‘opinion’, something which the Indian media channels have forgotten. Thankfully, as a digital publication, what we need to worry about is not TRPs but creating quality content that informs as well as engages the readers. Our primary traffic channel is ‘search engine’, which discourages needlessly sensationalized pieces.“

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Sensationalism and controversies are an unnecessary aspect that has become a part of news stories now. And being a part of journalism industry, on the position of distributing news, defamation is one such case that is commonly faced by media organizations or websites. “Inherently an entertainment journalism platform, we have not faced a huge amount of issues since our articles usually give insights about films and shows. However, we occasionally do cover controversies related to these, which gets quite tricky. We strive to only give out facts, which goes a long way in protecting us from legal threats. With training in media law, we have knowledge of what can potentially get us into trouble and how to avoid it“, stated Anweshak.

He discussed about the challenges they faced while starting the website. He said, “We were trained to ne credible journalists, but what we lacked was experience in publishing online in terms of understanding CMS and user experience. Every element of the website has been created by us through research and learning from our mistakes. We did make a few naïve errors at the start, but through constant effort, The Envoy Web now adheres to the highest level of digital publishing.“

“The Envoy Web aims to disrupt entertainment journalism. There is no celebrity gossip or photos of how actors looked during a party or at the airport. The focus is on the web series and films as well as the actor’s performances. There is also a notion that entertainment writing does not require the highest editorial standards; we are here to change that. As mentioned before, we dream of becoming one of the biggest entertainment publications in the world.“

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“The envoy web aims to disrupt entertainment journalism. There is no celebrity gossip or photos of how actors looked during a party or at the airport. The focus is on the web series and films as well as the actor’s performances. There is also a notion that entertainment writing does not require the highest editorial standards; we are here to change that. As mentioned before, we dream of becoming one of the biggest entertainment publications in the world.“

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Shefali Ranawat is an Eat News correspondent in India. She want to be the voice of people. Also, she aim to be a war correspondent.

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Eat News is a Taiwanese digital media, analyzes current events and issues through column articles, videos, visual aid, and exclusive interviews.

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