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Indian government decides to bring OTT platforms under Ministry of Information and Broadcasting, independent content will suffer according to people

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4 mn read On 11 November, the news came out that Union Government of India has decided to bring OTT (Over the top) platforms or video streaming service providers such as Netflix, Amazon Prime and others under the control of the Ministry of Information and Broadcasting. Digital content was under purview of the Ministry of Electronics and Information Technology until on Wednesday, a notification issued and signed by President Ram Nath Kovind explained that online films, digital news and current affairs will now be reviewed by Information and Broadcasting Ministry, headed by Prakash Javadekar.

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Starless Indian indie film gets audience attention on OTT platform with COVID-19 pandemic

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5 mn read Cinema is recognized as an art form that contributes in escapism. And during the pandemic, this formula is widely followed all across the globe. Self-isolation and quarantine with movie halls being shut, people chose to stick to OTT platforms for watching movies and TV shows. According to the statistics released by the JustWatch, a popular application that helps users to find movies and series among OTT platforms shows 100% increase in traffic on their site. In a survey conducted by app distribution platform MoMagic, 54% Indians prefer watching movies in theatres whereas there are 44% of people who believes in watching TV shows and movies on OTT platforms. And this has brought a golden chance for young and upcoming filmmakers to showcase their work on such platforms and to hold on to the amount of viewership they were aiming for so long.